Mastering AI-Driven Social Media Marketing . Applying Generative AI for Marketing Success (SFS)
About This Course
This Skillsfuture Series course equips learners with practical skills to design and manage social media campaigns enhanced by Generative AI. Learners will explore how AI tools can streamline content creation, audience targeting, and performance analysis across major social media platforms.
Course Benefits
Learners will gain:
Core skills in social media strategy, planning, and analytics.
Hands-on experience using Generative AI tools to craft and optimise marketing content.
The ability to measure and improve campaign effectiveness using AI insights.
Industry Relevance & Career Impact
As AI reshapes digital marketing, professionals with AI-driven marketing skills are increasingly valued. This course supports career growth into roles such as Digital Marketing Executive, Social Media Strategist, Content Creator, or Marketing Analyst, driving smarter, data-informed campaigns in the digital economy.
What You'll Learn
LO1: Understand the fundamentals of Social Media Marketing
LO2: Evaluate and determine potential and usability of different Social
Media Marketing platforms in relation to customer behavior towards the
use social media
LO3: Develop a social media plan based on established social media
marketing objectives
LO4: Craft a social media ad campaign
LO5: Optimize and measure the success of social media ad campaign and
its impact on the organisation
Entry Requirements
Learner requirements:
● Minimum GCE ‘O’ Level English D7 or Workplace Literacy at WPL Level 5 or above (any 2 from the 4 WPL SOAs); and Workplace Numeracy at WPN Level 5 or above.
● Ability to use Windows and/ or Mac OS
● Ability to use Word Processing and Presentation software