Skills & Technology Adoption Readiness (STAR) on Food Export Readiness and International Market Entry (Classroom and Synchronous e-learning)
About This Course
In partnership with the Singapore Food Manufacturers' Association (SFMA) and the Food Innovation & Resource Centre (FIRC), the Skills & Technology Adoption Readiness (STAR) course is designed to equip Singapore food companies with industry-relevant skills, strategic capabilities, and practical technology know-how to compete effectively in international markets. The course includes the application of digital tools, data-driven decision-making, and technology-enabled processes across the export journey—spanning market research and product ideation to regulatory compliance, logistics, and market entry.. Through a hands-on, applied learning approach, participants will develop capabilities to enhance export readiness, equipping them to scale beyond Singapore with greater confidence and resilience. They will also learn how to leverage technology, including AI, as enablers to improve operational efficiency, ensure regulatory compliance, and support informed commercial decision-making.
What You'll Learn
1) Conduct market research and apply insights to tailor products for overseas markets.
2) Design packaging and logistics solutions that meet export and shelf-life requirements.
3) Perform pricing and costing analysis to assess profitability and breakeven.
4) Navigate customs procedures using Singapore Customs 101 (SC101) and apply Incoterms and Harmonized System (HS) Codes.
5) Ensure compliance with international food standards and labelling regulations.
6) Understand trademark and Intellectual Property (IP) considerations for global branding.
7) Leverage digital tools and AI to develop an export strategy and prepare documentation for a food product, which includes a checklist on all topics covered.
Entry Requirements
Basic English Proficiency. Literate in office application such as Microsoft Office and Google Workspace