Advanced Generative AI Techniques for Marketing & Sales
About This Course
In today's rapidly evolving digital landscape, mastering Artificial Intelligence Applications has become essential for marketing and sales professionals.
This intensive two-day course equips participants with practical, hands-on experience using cutting-edge generative Artificial Intelligence Applications specifically tailored for marketing and sales applications.
The course focuses on advanced generative Artificial Intelligence techniques for marketing and sales applications. Participants learn prompt engineering, campaign automation, audience targeting, and data-driven content generation to improve lead generation, customer engagement, and conversion effectiveness using AI-powered applications and strategic workflows.
The program bridges theoretical knowledge with real-world implementation, focusing on how to integrate these powerful technologies into existing workflows for maximum business impact.
What You'll Learn
• Apply advanced prompt engineering techniques
• Create AI-driven marketing campaigns
• Improve audience targeting using AI
• Generate data-driven sales content
• Enhance conversion through AI strategies
Entry Requirements
To ensure participants can fully benefit from this advanced course, the following are recommended:
- Demonstrated proficiency in written and spoken English to understand course content and participate effectively in discussions and activities.
- Proficient computer literacy and confidence in using common digital tools and online platforms.
- Prior exposure to or hands-on experience with basic AI concepts, tools, or platforms, including generative AI.
- Basic working knowledge of marketing and sales principles, concepts, and terminology.
- Familiarity with common digital marketing and content creation workflows would be advantageous.
- Participants should be comfortable learning and experimenting with new AI tools and applying them to - practical marketing and sales scenarios.