Generative AI for Marketing and Design (Text, Image, and Video)
About This Course
Artificial intelligence (AI) tools have dramatically changed the world of creative content in terms of speed, scale, and cost. Generative AI tools like Gemini, Claude and Midjourney have enabled business professionals to increase their scale of production, experiment more imaginative content and speed up content creation.
This course introduces generative AI applications across text, image, and video creation for marketing and design. Participants will explore tools for content creation, visual storytelling, brand communication, and multimedia production to enhance creative output and streamline marketing design workflows.
To facilitate the creation of a customer-centric content plan and creative brief, learners will be provided with templates and tools to create the optimal creative brief and choose the right AI tools for content production.
The focus of the 2-day course will be the hands-on practice of using relevant AI tools for copywriting, image, audio, and video production. Learners will be given real-life marketing content briefs as class projects and to use AI tools to create the relevant content.
The class will conclude by examining the legal, regulatory, copyright, and ethical issues of AI creative content.
Business professionals will benefit from this 2-day hands-on training workshop that covers the whole suite of creative production process from planning to production using AI tools. This helps to speed up the creation of EDMs, infographics, short videos, presentations and other creative content.
What You'll Learn
• Develop visual storytelling for marketing
• Use AI tools for brand communication
• Streamline design and content workflows
• Enhance multimedia marketing production
Entry Requirements
To ensure participants can fully benefit from this advanced course, the following are recommended:
- Demonstrated proficiency in written and spoken English to understand course content and participate effectively in discussions and activities.
- Proficient computer literacy and confidence in using common digital tools and online platforms.
- Prior exposure to or hands-on experience with basic AI concepts, tools, or platforms, including generative AI.
- Basic working knowledge of marketing and sales principles, concepts, and terminology.
- Familiarity with common digital marketing and content creation workflows would be advantageous.
- Participants should be comfortable learning and experimenting with new AI tools and applying them to - practical marketing and sales scenarios.