WSQ Omni-channel Marketing Campaign Creation (SF) (classroom & Asynchronous E-Learning)
About This Course
This 2-day intensive course in Omni Channel Marketing provides learners with practical skills to design and implement integrated marketing campaigns using Facebook and Email platforms. Participants will explore the key principles of omnichannel strategy, audience targeting, creative asset planning, and performance analysis. They will also gain experience executing Facebook Ad Campaigns and Email Marketing Campaigns using popular tools such as Meta Ads Manager and Mailchimp or equivalent platforms. By the end of the course, learners will be able to design, launch, and evaluate cohesive campaigns across these channels, aligned with customer journey stages and marketing objectives. This course is ideal for digital marketers, entrepreneurs, and sales professionals aiming to enhance customer engagement through consistent cross-platform marketing.
What You'll Learn
Instructional Units
1. Creating and Managing Facebook Campaigns
2. Designing and Executing Email Marketing Campaign
Learning Outcomes
Knowledge Statements
1. Understand the structure and objectives of Facebook and email marketing campaigns, including ad sets, audience targeting, budget planning, and automation workflows.
2. Identify key digital marketing metrics such as CTR, open rate, bounce rate, and conversion rate.
Skills Statements
1. Apply knowledge of digital marketing tools (e.g., Facebook Ads Manager, Mailchimp) to create and launch platform-specific campaigns.
2. Construct effective marketing content including ad creatives and email copy tailored to segmented audiences and campaign goals.
Entry Requirements
Academic: Minimum one credit in N Level or its equivalent
English Proficiency – Minimum IELTS 5.5 or its equivalent