BA (HONS) PRODUCT DESIGN
About This Course
Immersive studio-based environment: Gain experiential learning that focuses on thinking through making, and cross-level clusters for innovation and the creation of a strong studio culture.
Emphasis on user research and technical understanding: Diverse faculty provides a variety of teaching formats, balancing between structured and unstructured approaches.
Real-world skills and experience: Engage in live projects and workshops with industry partners, practising designers and visiting artists, and make research field trips to real-world venues.
What You'll Learn
The BA (Hons) Product Design programme aims to develop a breed of professionals who possess a broad range of skills to work across sectors and disciplines. Through analytical thinking, design research and empathy, you will be at the forefront of user-centred creators of tangible and intangible products that exist within the interdependent network of material and immaterial interactions.
Through rigorous training in software-specific skills that enable practical 'making' aspects of this discipline, this programme also believes in cultivating critical thinkers who can prospect and respond effectively to disruptions through theoretical underpinnings rooted in speculative and futures-thinking principles as well as cultural studies. As an inherently future-oriented discipline, product designers are cultural producers, facilitators and value creators in growing global markets.
Our pedagogy engages design practice through contextual underpinnings linking theory to practice. An awareness of the issues pertinent to contemporary design is emphasised and reflected incrementally through various levels of learning.
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Entry Requirements
The qualifications listed below are common entry qualifications submitted by applicants.
- Singapore-Cambridge GCE �A� level with minimum �Pass� in two subjects at A-Level/H2 Level and General Paper
- Local Polytechnic Diploma
- International Baccalaureate (IB) Diploma
For more information, please visit our website.