RETSF–Marketing Analytics (Synchronous and Asynchronous E-Learning)

Training Provider: LITHAN ACADEMY PTE. LTD.
Course Reference: TGS-2018500973
S$1,500
Original: S$3,000
Save S$1,500

About This Course

This Course helps in getting started with marketing data analytics, by explaining various data collection methodologies and approaches, understanding of Primary and Secondary demands, types of variables affecting future products and preparing various marketing dashboards and reports which can help business to take data driven decision.It is suitable for industry sectors like Banking & Securities, Insurance, Energy, Healthcare, manufacturing, FMCG markets, E-Commerce etc. all need Marketing analysis. It is targeted at IT & Non-IT Professional (PME) from Marketing departments can take up this course, to analyze marketing performance, monitor trends over a time and Forecast future results.

What You'll Learn

There are 8 learning units. They are:
IU 01 Marketing Analytics : An Overview
IU 02 Demand, Demand Types and Product Life Cycle Management
IU 03 Data Sources for Marketing Analytics
IU 04 Data Preparation for Marketing Analytics (Extraction, Cleansing and Transformation)
IU 05 Marketing Data Modelling
IU 06 Marketing Data Visualization
IU 07 Data Analysis
IU 08 Deployment of Marketing Analytics

Course Details

Duration 60.75 hours
Language English
Training Commitment Full Time and Part Time
Total Enrolled 368 students
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.

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