Develop a Winning Employer Brand to Attract and Retain Top Talent (SFw HR)

About This Course

In competing globally for limited talent, more organizations are focusing on strengthening their employer brand to attract and retain talent to meet growing business challenges, because employees are the key to organizational success, organizations that can attract and retain the best talent will have a distinct advantage over their competitors. In investing effort to create or develop a compelling employer brand, it is essential that an organization understands the factors that drive the brand, the needs of employees that it targets and the methods of communicating and sustaining the brand. This 2-day course will provide practical skills and knowledge that can be applied at the workplace to enable development of a compelling and sustainable employer brand.