Creative Advertising and Copywriting
Training Provider: Singapore University of Social Sciences
Course Reference: TGS-2018509177
S$1,461
About This Course
Discuss the primary objectives of advertising
Examine the various types of advertising
Analyse the role of research in advertising
Evaluate what makes effective advertising
Develop advertising copy across various media platforms
Create original advertising content for various real life scenarios
What You'll Learn
In this course, you will be brought through fundamental advertising concepts and how the advertising industry works. You will learn how a successful advertising professional develops a detailed understanding of the target audience and advertisers’ objectives in order to create effective advertisements. From there, there will be hands-on guidance and practice in creating your own advertising creative briefs and copywriting. At the same time, you will also be gain an understanding of the latest online advertising trends and how that shapes the creative production of advertising content.
Course Details
Back to All Courses
Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
More Courses from Singapore University of Social Sciences
This 'Person-of-the-Therapist' (POTT) training model is designed for practicing counsellors, psychol...
Singapore has a growing and vibrant electronics industry that generated more than $131 billion of ou...
SUSS’s SkillsFuture Career Transition Programme (SCTP) Certificate in Facilities Management, a 6-m...