Email and Content Marketing (SF) (Synchronous and Asynchronous E-Learning)

About This Course

At the end of this module, the learner is able to gain the following:
-KNOWLEDGE-
 Methodology to create a content marketing plan
 Identify target customer groups and determine content objectives for all stages of the customer lifecycle
 Best practices of companies using content for inbound marketing
 Overview of email and content marketing tools for content creation, management & promotion
 Design and create effective email campaigns for lead nurturing using email marketing tools
 Analyse data to improve on content performance, distribution of content and customer engagement
-SKILLS-
 Create and execute email and content marketing strategy and plan
 Create and promote content for lead generation, nurturing, conversion and engagement
 Create lead magnets and content upgrades to build subscriber lists
 Segment and create targeted email campaigns for all stages of customer lifecycle
 Use Google Analytics to understand effectiveness and recommend improvements in content