Search Engine Optimization (SEO) to Enhance Brand Awareness and Online Business

About This Course

This course is designed to equip participants with a thorough understanding of SEO fundamentals and practical skills to enhance brand awareness and online business (e-commerce). Starting with an overview of Search Engine Optimization, learners will delve into how search engines operate and the distinction between Whitehat and Blackhat SEO strategies. Participants will engage in an activity to apply SEO practices to an e-commerce store, setting the foundation for deeper exploration into SEO techniques.

As the course progresses, attendees will master keyword research, including the types of keywords, tools for keyword search, and how to choose effective keywords for a marketing strategy. The course emphasizes hands-on learning, with activities such as keyword analysis and implementing on-page SEO techniques like content optimization, meta tags, URL structuring, and ensuring mobile friendliness. Off-page SEO techniques, such as building local visibility, backlinks, and utilizing social media marketing, are also covered. Finally, participants will learn to analyze SEO effectiveness using Google Analytics, gaining insights into optimizing strategies for better search engine rankings. This comprehensive approach ensures learners are well-prepared to implement SEO strategies effectively to boost online visibility and brand awareness.