Content Marketing in Web, Mobile and Social Media
About This Course
Explain basic principles of content marketing and how it fits into the overall marketing mix.
Analyse and comprehend how people consume digital content to determine the best forms of content for the customer
Exploring different content types and creating effective headlines and copy for each marketing channel
Create a content marketing strategy based on potential customer preferences and meeting marketing objectives
Create a content roadmap based on content strategy
Create a plan to increase visibility and reach of content on search engines and social media.
Assess the performance of content marketing plans with the right tools and metrics to improve on campaigns
What You'll Learn
2. Content Strategy
3. Digital Content and Effective Copywriting
4. SEO
5. Social Media & Sharing
6. KPIs and Measurements
Entry Requirements
- 21 years and above
- At least one month work experience in digital marketing
- Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
- At least a diploma or equivalent