Blended Marketing Strategy in the Digital Age: How to have it All (Synchronous E-Learning)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2020001395
S$255
Original: S$850
Save S$595
About This Course
At the end of the programme, participants would acquire the skills to:
- Develop an innovation-oriented product / service strategy
- Bridge the divide between online and offline cross-channel strategy
- Choose the right pricing strategy that is attractive to customers and generates profit
- Formulate an interactive marketing communications strategy that moves customers to action
- Integrate the online and offline traditional marketing actions to create an overall blended marketing strategy
What You'll Learn
- Evolution of marketing from the traditional 4Ps approach to the SAVE framework for the digital age
- Developing customer-centric solutions that work
- Approaches to creating accessibility of products and services that enhance user experience
- Approaches to create and deliver value for products and services that translates into long-term profitable customer relationships
- Generation of educational content based on the customers’ unique interests
- Creation of a blended marketing strategy
- Developing customer-centric solutions that work
- Approaches to creating accessibility of products and services that enhance user experience
- Approaches to create and deliver value for products and services that translates into long-term profitable customer relationships
- Generation of educational content based on the customers’ unique interests
- Creation of a blended marketing strategy
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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