Campaign Analytics

About This Course

Campaign analytics course enable participants to apply data analytics for designing, execution and monitoring marketing campaigns for achieving stated business growth. Companies these days have access to large customer databases that can be leveraged to facilitate personalised, one-to-one marketing along with traditional mass communication tools.

Professionals need to know, how to set up tests within the traditional and digital world including social channels, execute analysis, interpret those results and assess their ROI. Successful planning, optimisation, execution and measure of such campaigns require detailed knowledge of campaign management concepts, methods, analytical tools, data modelling techniques, KPIs to support decisions making and action.
This is a hands-on course that teaches you how to select optimal mix of media channels, best creative(s) for campaign and measure effectiveness of overall campaign. Topics will be taught by practical workshops using combination of various software like SPSS statistics, SPSS Modeller, and Excel.

This course is part of the Data Science and Graduate Certificate in Customer Analytics Series offered by NUS-ISS. It is the third course in a series of three courses for the Graduate Certificate in Customer Analytics.
Candidates interested in Stackable Certificate Programme in Data Science must complete two Fundamental Certificates before registering for this certificate as this is a certificate at specialist level.