Digital Product Strategy

About This Course

Building a successful digital product is more than just designing it, putting in the latest technology and putting it on the right platforms. The journey to develop a successful digital product strategy involves researching the market, the competition, conversing with your potential customers to formulate a sustainable market positioning, and a sustainable product business model. The long term messaging and marketing that comes out from that sustainable strategy will help you launch an amazing digital product that people loved to use.

Digital Product Strategy (DPS) is a 3.7-day executive education programme (spread over 4 weeks) that will equip product professionals with critical knowledge and skills to enable their transition to product strategist roles in digital product environment.

This is a practice oriented course and will be facilitated by industry & NUS-ISS practitioners. Participants will acquire skills through pre-readings, lectures, case discussions and working in teams to develop digital product strategies to launch and sustain their digital products. Participants are welcome to bring their product ideas as the case for the team to work on their digital product strategy. Participants are also expected to present the digital product strategy to an industry panel for assessment, feedback and continuous learning.