Architecting Platforms as a Business
About This Course
Traditional brick-and-mortar companies are embracing the concept of platform-based business models to survive in the digital economy. “A platform is a business model that allows multiple participants (producers and consumers) to connect to it, interact with one another, and create and exchange value. The most successful companies in the digital era including Alibaba, Amazon, Facebook, DBS (DigiBank) and Disney (MagicBands) were all designed on platform business models.” (Source: “Insurance beyond digital: The rise of ecosystem and platforms,” McKinsey & Company).
A “Think Platform” approach requires a change of perspective, focusing not on the inside-out approach of designing the business but on the outside-in approach, starting with the Ecosystem. Value creation amongst entities of the platform Ecosystem drives success of the platform.
What You'll Learn
Platform Business
•Types of platforms models
•Impact on business
•Role of ecosystems in platform
•Phases of platform design
Ecosystem Analysis and Profiling
•Entities, roles and platform participants
•Platform modelling
•Workshop on ecosystem profiling
The two Engines of platform design
•Design considerations for the transaction and learning engines
•Value Capture,pricing and monetisation
•Workshop on transaction identification for value exchange and promotion of platform usage
Metrics and Platform Enablers
•What to measure and why
•Enablers – Governance, Trust, Brand
•Workshop to identify success metrics and KPIs and how to design enablers
Technology Architecture for the Platform
•The Platform Technical Reference (PTR) model and the “to-be” building blocks and components for the Platform Strategy.
•The principles, standards and best practices for technology decisions
•The Gaps Analysis matrix between the “as-is” and the “to-be” Technology Architectures
•The Minimum Viable Platform (MVP) for specific business products and services with a view for platform growth and sustainability
•Design considerations for security, reliability, scalability, sustainability, maintainability, growth, comprehensiveness, integration for business and market needs.
•Workshop on technical platform challenges to enable business alignment
Architectural Challenges
•Addressing architectural challenges in platform design
•Addressing business decisions through the technical design
•Workshop project presentation
•Assessment and reflection
Entry Requirements
Please see course weblink for more information