Certified HR Analytical Professional
About This Course
1. To raise the competency level of HR practitioners to an advanced level so that they can leverage on an array of analytical tools suitable for decision making in the HR context.
2. The highly competitive business climate today demands that the best employees are recruited. To this end, companies often rely on psychometric profiling of employees to identify traits suitable for certain job functions. On its own, the use of psychometric profiles may be inadequate for such purposes. The use of data modelling methods addressed in this programme aims to develop better employee performance models by using psychometric profile data as one of the many input sources, in addition to demographic characteristics, employment history, preferences etc. to develop good predictive models to aid recruitment, and job matching functions.
3. To provide participants with the knowledge and skillsets in helping them conceptualise analytics application for HR confidently. Participants will develop their thoughts in this area through an exposure to HR analytics practices of companies and the discussion of HR cases used in the programme.
What You'll Learn
- Catergorisation of HR analytics
- HR questions addressed with higher level analytics
- Linking HR practices and business outcomes
2.Development of advanced level analytical competencies (hands-on with SPSS and WarpPLS). Gaining competences in these areas will allow the benefits mentioned in the programme objectives to be achieved. The coverage of the scope of analyses includes but are not limited to the following:
- Factor Analysis
- Multiple Regression Models (with and without latent constructs)
- Conjoint Analysis and Best-Worst Scaling Models
- Logistic Regression Analysis
- Perceptual Mapping
- Structural Equation Modelling
3.Translation of HR issues into analytical issues (development of analytical thinking). This development will be in the form of presentations by the instructor, case studies discussed by participants and the reflection of how analytical methods can be used in their companies.
Entry Requirements
Participants should:� - be involved in HR function; and - have successfully completed the HR Analytics Certificate � Using Analytics to Improve People Decisions (Foundation Level) or Personal Leadership & Business Success Series: Management Efficacy programme offered by SMU Academy; or - have taken Statistics and Quantitative Research modules (e.g. marketing research) in their degree studies.