Strategic IP Management for Businesses (Synchronous E-Learning)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2020502570
S$300
Original: S$1,000
Save S$700
About This Course
Participants will understand the basic tenets of current IP Law and rights protection in Singapore and the interaction among IP rights, IP rights holdrs and the marketplace. Participants will learn how IP related decision-making can steer the formulation of business strategies in the context of their bsiness or industry environment with the goal of maximising revenues. They will understand how IP assets can be evaluated to pinpoint viable business opportunities and formulate appropriate marketing strategies, pricing or service positioning and pricing decisions.
What You'll Learn
What are the intellectual property assets in your business?
Is your business exposed to unnecessary risks relating to IP?
Can my business uncover new opportunities with IP?
Is your business exposed to unnecessary risks relating to IP?
Can my business uncover new opportunities with IP?
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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