Creating High-Converting Email Campaigns with Mailchimp
About This Course
Elevate your marketing game by mastering the ins and outs of email marketing with Mailchimp through our comprehensive WSQ-endorsed course. Gain hands-on experience in building mailing lists, crafting engaging emails, and automating campaigns for different customer segments. Practical exercises and real-world examples are integral parts of the curriculum, ensuring you'll be able to apply your new skills right away.
By the end of this course, you'll possess a deep understanding of how to execute highly effective email marketing campaigns using Mailchimp. You’ll be proficient in analyzing campaign metrics, running A/B tests, and leveraging automation features to improve customer engagement and increase sales. Whether you’re a marketing professional or a business owner, this course equips you with the expertise to utilize email as a powerful marketing channel.
What You'll Learn
- propose email marketing strategies to address intended objectives and target customers
- manage newsletter audience for a particular market segment
- develop effective email campaigns to meet email campaign objective
- automate marketing process to improve efficiency
- evaluate the effectiveness of marketing campaigns with analytics reports
Course Outline:
Day 1
Topic 1 Overview of Email Campaign Marketing
What is Email Marketing
Drip Campaign
Lead Magnet
Sign Up Mailchimp
Create Audience
Create a Signup Form
Topic 2 Manage Audience
Types of Contacts
Import Contacts
Soft vs Hard Bounces
Email Segmentation
Manage Tags
Manage Segments
Manage Groups
Topic 3 Setup Email Campaign
Content Studio
Create Email Template
Types of Templates
Setup Email Campaign
Email Beamer
Day 2
Topic 4 Automate Marketing Process
What is Marketing Automation
Create an Automation
Automation Triggers
Create Social Posts
Automate Social Post in Emails
Topic 5 Campaign Reports
Overview of Mailchimp Campaign Reports
Campaign Performance Metrics
How to Improve Open and Click Rates
A/B Testing Campaigns
Final Assessment
Entry Requirements
Knowledge and Skills
• Able to operate computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience.
• Minimum 18 years old