AI-Powered Social Media Marketing: From Engagement to Conversion (Classroom and Asynchronous E-Learning)
Training Provider: THE LEADERSHIP INSTITUTE PTE. LTD.
Course Reference: TGS-2020503250
S$500
Original: S$1,000
Save S$500
About This Course
Cascade social media
management strategies
aimed at customer
acquisition, engagement,
loyalty and conversion via
social media platforms,
define metrics and guide the
analysis on performance of
social media management
campaigns to identify
opportunities for
improvement
What You'll Learn
• Develop marketing content to socialise and use for social media purposes (e.g. customer videos briefs, customer
case studies, blog posts, posts from analysts and
customers)
• Report on social media activities and provide recommendations for continuous improvement of social media use
• Conduct analysis on performance of social media management campaigns and recommend opportunities for improvement
• Review and analyse customer behaviours, interests and
demographics based on social media network data
• Monitor customer responses, reviews, comments across social
network platforms based on customer relationship management policies
case studies, blog posts, posts from analysts and
customers)
• Report on social media activities and provide recommendations for continuous improvement of social media use
• Conduct analysis on performance of social media management campaigns and recommend opportunities for improvement
• Review and analyse customer behaviours, interests and
demographics based on social media network data
• Monitor customer responses, reviews, comments across social
network platforms based on customer relationship management policies
Entry Requirements
Academic Requirements:
• GCE O Level OR
• Nitec/Higher Nitec qualifications
Literacy Requirements:
• Obtain at least a C6 pass for English at GCE 'O' Level / a B2 for English at IGCSE OR
• Achieve a minimum band of 5 in IELTS OR
• Achieve a minimum of 110 points (computer-based)/30 points (internet-based)/250 points (paper-based) in Test of English as a Foreign Language (TOEFL) OR
• WPL of Level 7/8
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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