Search Engine Optimization (SEO) for Small and Medium Enterprises
About This Course
Take your small or medium enterprise to the next level with our in-depth course on Search Engine Optimization (SEO). This course covers all the essentials, from keyword research and on-page optimization to link building and local SEO strategies. By leveraging real-world examples and engaging in practical exercises, you'll gain the skills necessary to rank higher in search engine results and attract more customers to your business.
Completing this course equips you with a comprehensive understanding of SEO tailored for small and medium enterprises. You'll be able to perform effective keyword research, optimize your website for both search engines and users, and build a backlink strategy that boosts your site's authority. This is the ultimate course for business owners, marketing managers, and anyone who wants to increase organic traffic and revenue for an SME.
What You'll Learn
- Evaluate SEO and internet marketing strategies of a website
- Manage keyword research in alignment with SEO
- Provide on-page SEO strategies and recommendations
- Manage off-page SEO strategies and performance across multiple channels
- Monitor google analytics dashboards and reports to evaluate SEO performances
Topics Covered
Topic 1 SEO Fundamentals and Strategies
- What is Search Engine Optimization
- The Fundamentals of How Search Engines Function
- Whitehat vs Blackhat SEO Strategies
- Top Ranking Factors
- Implementation of SEO Strategies.
Topic 2 Manage Keyword Research
- What is Keyword Research and Why Is It Important
- Free and Premium Keywords Research Tools
- Keyword Research Process
- How to Build Extensive Keyword List
- Analyze Competitor Advertising Links
Topic 3 On-page SEO Strategies and Best Practices
- What is On Page SEO
- Metas and URL Best Practices
- Image Optimization and Best Practices
- Indexing & Google Search Console
- Site Architecture Best Practices
- Content Creation Best Practices
- Structured Data
- Design and UX Best Practices
- Local vs International SEO
Topic 4 Off Page SEO Strategies Across Multiple Channels
- What is Off-Page SEO
- Why Use Links
- Anatomy of a Quality Backlink
- Major Off-Page SEO Ranking Factors
- Content Marketing
- Drip Marketing
- Social Media Marketing
Topic 5 Monitor SEO Performance on Google Analytics
- Linking up Search Console to Google Analytics
- Analyze SEO Performance Across Various Channels
- Essential SEO Metrics to Track and Measure SEO Effectiveness
- Integrating SEO Analysis to Your Marketing Strategy
Entry Requirements
Knowledge and Skills
• Able to operate computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience.
• Minimum 18 years old