Facebook Marketing Essential
About This Course
By the end of this course, learners will be able to:
- Develop a Facebook marketing strategy.
• Create a Facebook page and understand insights reports
• Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting.
• Set up a Facebook pixel to measure and optimise advertising campaigns
• Create custom and lookalike audiences for more efficient ad targeting.
- Optimising Facebook Ads
What You'll Learn
2. Facebook Audiences
3. Audience Targeting
4. Creating and optimizing Facebook Page
5. Creating Facebook ads
6. Facebook pixel for retargeting
7. Scale with Lookalike Audiences
8. Audience Insights
9. Optimizing Your Ads
Entry Requirements
• Be able to operate a personal desktop computer.
• Be able to listen and speak English at a proficiency level equivalent to the ES WSQ WPL level 5.
• Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5.
- Be able to manipulate numbers at a proficiency level equivalent to ES WSQ WPN level 5.
- Have an existing Facebook account.