Industry Mentor Series: Search Engine Marketing Programme
About This Course
Many of the digital marketers and traditional marketers are not aware of the tools and jargons of the digital marketing that is required to execute a Search Engine Marketing (SEM) campaign. Despite the exponential skills needed in the industry, such skills are not formally taught in any of the local schools. Most of the practitioners either pick up the skill on the job or via online courses. Thus, this course will address the following performance gaps.
What You'll Learn
LU2: Creating PPC ad campaigns
LU3: Getting the best out of Google ads
LU4: Using metrics to analyze campaigns
LU5: Optimizing PPC ads
LU6: Managing display network placement
LU7: Creating targeted ad campaign and revising PPC Report
Entry Requirements
● Education level – Minimum GCE ‘ O’ Level English D7 pr Workplace Literacy at WPL Level 5 or above (any 2 from the 4 WPL SOAs); and Workplace Numeracy at WPN Level 5 or above.
● Working Experience – Mixed experience from some whom may have prior experience in working in the marketing or digital marketing role
● Ability in the use of technology for learning – Basic to mid knowledge on the use of operating system (i.e. Windows and Mac) and basic ability to use Word Processing and Presentation software.