Digital Outreach - Marketing to the Digital Consumers (Synchronous E-Learning)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2020504650
S$600
Original: S$2,000
Save S$1,400
About This Course
At the end of the 2 days, participants will:
- Understand how the digital consumer is different from the analogue consumer
- Learn about and create marketing communication formats that work digitally
- Prepare to have an online conversation
- Align messaging across channels and markets
- Lead institutional digital transformation
What You'll Learn
This hand-on workshop looks into the digital customer - who are they, where are they and how can they be reached? It explores digital formats that work on different online platforms and enables participants to have a digital conversation with consumers - because the online consumer has a voice and is not afraid to use it.
The workshop explores the more recent demand for authentic and transparent communication (particularly in cases of brand failure) and looks into what is needed for consistent messaging across channels and markets.
The workshop explores the more recent demand for authentic and transparent communication (particularly in cases of brand failure) and looks into what is needed for consistent messaging across channels and markets.
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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