Digital Transformation - Building the Digital Brand Experience for Your Business (Synchronous E-Learning)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2020504651
S$600
Original: S$2,000
Save S$1,400
About This Course
The 2 day course will help participants:
- Understand what makes brands successful online
- Assess your company’s online and offline touchpoints
- Prepare a brand audit to establish a benchmark
- Learn from the online strategies of winning brands
- Apply immunization strategies to fortify the brand against failure
What You'll Learn
This hands-on workshop looks into the DNA of successful brands in the service industries of wholesale/retail, biz services, recreation/personal, information/communication, accommodation/food and transport/storage and uses concrete examples, some from within the class, to establish touch points where the brand experience is formed, with a special emphasis on online.
It also looks at the role staff have in the delivery of the brand experience, how to empower and motivate them - and what, if anything, can be done to immunize the brand from online fallout after an inevitable service breakdown.
It also looks at the role staff have in the delivery of the brand experience, how to empower and motivate them - and what, if anything, can be done to immunize the brand from online fallout after an inevitable service breakdown.
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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