Running a Successful eCommerce Store with Shopify
About This Course
Level up your eCommerce business by mastering Shopify, the leading platform for online sales. In our WSQ-certified course, we guide you through the entire process—store setup, inventory management, sales tracking, and even optimizing your online storefront for search engines. Learn to use Shopify’s robust features to control product listings, analyze consumer behavior, and manage your business finances effectively.
Not only does the course offer a deep dive into Shopify's intuitive interface, it also arms you with practical knowledge on utilizing advanced analytics tools. By the end of this engaging course, you'll know how to manage your Shopify store efficiently and make data-driven decisions that will help increase your sales, enhance customer engagement, and grow your business.
What You'll Learn
- setup Shopify eCommerce store and CMS
- curate product and web content on Shopify store
- improve customer experience by customising Shopify theme
- manage orders on Shopify store
- manage payment and shipping Issues on Shopify store
- develop and review Shopify store marketing and site performance
Course Outline:
Topic 1 Getting Started on Shopify
Overview of Shopify eCommerce
Basic Store Configuration
Topic 2. Setting Up Products
Add a New Product
Setup Product Details
Edit Search Engine Metas
Setup Product Variants
Topic 3 Customizing Theme
Browse and Find the Right Shopify Theme
Publish Theme
Structure of a Theme
Customizing Theme Setting
Edit Theme Code
Customizing Collection Page
Setup Contact Us Page
Topic 4: Managing Orders
View an Order
Fulfill an Order
Manage Your Orders
Refund and Cancel an Order
Topic 5 Payment and Shipping
Shopify Payments
Setup Paypal
Additional Payment Methods
Fraud Prevention
Configure Taxes
Shopify Shipping
Plan Your Shipping Strategy
Dropshipping
Setup Shipping
Topic 6 Marketing and Performance
Develop a Marketing Plan
Improve Search Engine Optimization
Create Discounts
Marketing and Site Performance
Setup Google Analytics
Setup Facebook Pixel
Google Ads Conversion tracking
Install Newsletter App
Entry Requirements
Knowledge and Skills
• Able to operate computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience.
• Minimum 18 years old