Digital Marketer Essentials (synchronous e-learning)
About This Course
This one-day Digital Marketer Essentials workshop is designed for anyone who needs to understand and develop skills on marketing on social media. It is designed to give participants the social media basics through to strategy execution, which is crucial to growing your social media effectively.
Adopting a mix of lectures and hands-on activities, participants will be equipped with the knowledge and tools to understand the core social media platforms and how to maximise social media results. We employ real social media examples and strategies from some of the most successful social media campaigns and brands, along with the latest tools to measure online marketing efforts to enable participants to gain experience and exposure to social media marketing, content creation and performance management.
What You'll Learn
Understand how websites are designed for online user behavior and what are the elements of web design
Identify key performance indicators to measure website and social media performance
Learn the principles of performance marketing with common online advertising practices
Entry Requirements
NA