ICDL Digital Marketing Certification
About This Course
The Digital Marketing module sets out essential concepts and skills relating to the fundamentals of digital marketing, including creating a web presence, optimising content for search engines, using social media platforms, carrying out online marketing and advertising across a range of services, as well as monitoring and improving campaigns using analytics.
What You'll Learn
Key Concepts
Planning
Module 2. Web Presence
Web Presence Options
Website Considerations
Search Engine Optimisation
Module 3. Social Media Setup
Social Media Platforms
Social Media Accounts
Module 4. Social Media Management
Social Media Management Services
Marketing and Promotion Activities
Engagement, Lead Generation and Sales
Module 5. Online Marketing and Advertising
Online Advertising
E-Mail Marketing
Mobile Marketing
Module 6. Analytics
Getting Started
Web Analytics
Social Media Insights
E-Mail Marketing and Online Advertising Analytics
Entry Requirements
The learners must declare their working experience and academic qualifications that validates their basic knowledge.
Knowledge and Skills
• Able to operate computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience.
• Minimum 18 years old
All applications will be reviewed and vetted by the course administrator to ensure suitability and authenticity of the documents. If any learner is deemed not suitable, he/she will not be admitted to the course.