Mastering Facebook Social Media Marketing for High-Impact Lead Generation
About This Course
Are you looking to elevate your Social Media Marketing strategy on Facebook? Our comprehensive course is designed to arm you with the skills needed for effective Facebook Marketing. From mastering Facebook Ads to understanding organic reach, this course covers it all. Our curriculum is based on real-world case studies and hands-on exercises to make the learning practical and relevant.
Upon course completion, you'll have a solid grasp on how to create compelling content that resonates with your audience, design high-converting Facebook Ads, and utilize analytics to continuously improve your strategy. Whether you're a marketing professional or a business owner, this course will equip you with the tools and knowledge to successfully navigate the ever-changing landscape of Facebook Marketing
What You'll Learn
- develop a plan for social media marketing campaign on Facebook
- evaluate social market opportunities with Facebook social media marketing campaign.
- monitor Facebook social media marketing performance
- determine feasibility of various Facebook social media marketing campaigns by optimizing the Facebook Ads
- evaluate the usage of Facebook campaign and its impact on the organization
- establish social media marketing objectives
Course Outline:
Topic 1: Plan a Facebook Social Media Marketing Campaign
- Overview of Facebook Social Media platform
- Examples of Facebook Advertisements
- Map Out Customer Journey Using Customer Personas Tools
- Competitive and Audience Analysis Using Facebook Audience Insights
- Develop a Facebook Social Marketing Plan
Topic 2: Create a Facebook Social Media Marketing Campaign
- Market Penetration Potential of Facebook in the Local Context
- Create Facebook Group or Facebook Page for Company/Brand
- Optimize Facebook Page for Greater Discoverability
- Create Ads on Facebook Ads Manager
- Anatomy of Facebook Ads Campaign Structure (Campaign, Ad Set, Ad levels)
- Audience, Budget, Scheduling and Placement Optimization
Topic 3: Measure Facebook Social Media Marketing Performance
- Create and Install Facebook Pixel to Collect Performance Data
- Understand Key Social Media performance and Advertising ROI Metrics
- Set up Custom and Automated Reporting
- Retargeting Strategies and Dynamics Ads
- Copyright and Intellectual Property Considerations
Topic 4: Optimize Facebook Social Media Marketing Performance
- Optimize Content and Ads based on Customer Behaviour
- Tools for Social Media Scheduling
- Compare Facebook Platform to other Social Media Platforms
Topic 5: Manage Facebook Social Media Community
- Manage Consumer Reviews and User-Generated Content
- Strategies to Grow, Sustain and Foster Advocacy in Social Media Communities
- Establish Social Media Objectives
Entry Requirements
Knowledge and Skills
• Able to operate computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience.
• Minimum 18 years old