Customer Insights begins with me
About This Course
"In the digital economy, customers are making decisions quicker, and many companies find themselves powerless in influencing such decisions. The prime reason is simple: the transparency of the web has changed the business game forever. Customers are empowered and dictate what they want, when and where they want it. Following Google’s philosophy, “focus on the customer and all else will follow” many organisations are becoming more customer-centric.
This course will enable participants to embark on a journey of revisiting and co-designing customer-centric strategies in 1 day.
At the end of the course, participants will be able to:
• Conduct user research and synthesize data from multiple sources in order to discover unmet needs and develop ideas.
• Leverage the power of Data Analytics, and understand customers’ preferences and buying patterns.
• Use cost-effective small-scale experiments to fine-tune customer focus.
"
What You'll Learn
This course will enable participants to embark on a journey of revisiting and co-designing customer-centric strategies in 1 day.
At the end of the course, participants will be able to:
• Conduct user research and synthesize data from multiple sources in order to discover unmet needs and develop ideas.
• Leverage the power of Data Analytics, and understand customers’ preferences and buying patterns.
• Use cost-effective small-scale experiments to fine-tune customer focus.
"