Selling on Online Marketplaces - Ecommerce Platform Setup, Marketing Strategies, Operation and Analytics
About This Course
The course will equip learners with the knowledge and skills to effectively drive the set up and growth of ecommerce sales via existing ecommerce platforms for their organisations. The primary performance gaps that will be covered will be:
1. the considerations and planning that are required when setting up an e-commerce business/presence
2. how to choose the suitable platform partner to sell on
3. how to handle transactions, fees, listing and shipping on the platform/s chosen
4. how to employ different marketing tools to drive outreach and conversion rates
5. how to track conversion rates and success of marketing campaigns in order to refine e-commerce campaign goals, targets and tactics
This course will address the above performance gaps identified with a focus on empowering participants to take on the various aspects of ecommerce for their organisations as the sole responsible person – as is required by most organisations in their hiring postings.
At the end of the course, participants should be able to:
• LO1. Build the business case for going into e-commerce
• LO2. Choose the right platform partner (e.g. Lazada, Shopee, Qoo10) to sell on
• LO3. Set up their business’s presence and users on the chosen platform
• LO4. Set goals, budgets, routines and activities for the business on the chosen platform
• LO5. Handle platform transactions and fees
• LO6. Ship out customers’ orders in the system
• LO7. List products effectively to improve conversion rates
• LO8. Employ different marketing tools built into different platforms
• LO9. Manage the company’s social media presence in relation to the e-commerce efforts
• LO10. Track conversion rates and success of online marketing campaigns
• LO11. Refine e-commerce campaign goals, targets and tactics
What You'll Learn
Entry Requirements
Learners are expected to:
• Have at least 1 year of working experience in a commercial company (preferably in sales and marketing)
• At least 1 GCE ‘N’ Level Pass
• Be able to read, write and speak English at WSQ Workplace Literacy (WPL) Level 4
• Be able to manipulate numbers at WSQ Workplace Numeracy (WPN) Level 4
• Be proficient users of either a Windows or Apple laptop
*Learners who do not qualify in terms of education but have the relevant working experience will be admitted on a case-by-case basis, subject to approval by the Management Representative (MR).