Business Implementation for Health/MedTech: Project to Market Overview
About This Course
By the end of this module, you should be able to
Business Planning
-Analyze market positioning by conducting in-depth market landscaping (competitive landscape distribution channel, existing models) to develop a business plan with clear value proposition
-Demonstrates confidence in defending and pitching the business, networking and basic negotiation skill to initiate investment and partnership discussions
Market Access Competency
-Apply understanding of healthcare value chain to elucidate identify the key stakeholders and factors influencing commercial viability of a product in target market (e.g., reimbursement infrastructures, key decision makers) and/or adoption into healthcare system
-Apply principles of coding, coverage and payment.
-Evaluate and analyse pricing and reimbursement schemes and healthcare economics across key target markets
-Examine key channels in key target markets (e.g., public hospitals and clinics via tender and group procurement, private hospitals via private healthcare insurance and private procurement)
-Prepare a preliminary health technology assessment for quick compare and contrast to identify key target markets and value proposition to enter
-Derive initial pricing model and test deployment
Intellectual Property Competency
-Define the inventive concept and analyze its positioning to determine its strength and weaknesses to develop a good competitive IP advantage and filing strategy
Regulatory
-Understands the required regulatory and quality requirements, i.e., guidance documents, standards for different kinds of innovation projects; Able to design and carry out necessary tests and documentation.
Clinical Trial Planning
-Analyze different types of clinical trial strategies to meet clinical trial objectives
Operational Planning
-Explain the operational aspects and financial aspects required for a health and medtech company to function, including processes, people, resources, budget
What You'll Learn
This 2-day business implementation workshop aims to provide
participants with an overview on how to take a Health and MedTech
Innovation from project to market. Participants will learn from esteemed
practitioners in the industry on topics related to technology development
in tandem with collecting real-world evidence, as well as basic operations
relating to market access and adoption.
At the end of this workshop, learners will be able to gain a holistic overview of bringing a health and medtech innovation from project to commercial adoption by developing IP, clinical, marketing and sales strategies, understanding the importance of health technology assessment, and the different strategies on how to strategically price, market and promote the adoption of a new healthcare innovation.
Entry Requirements
Bachelor's Degree or equivalent