Business Model Innovation for Healthcare Innovations
About This Course
By the end of this module, you should be able to
Construct and execute basic customer and market survey for concept or product validation and to articulate key value proposition
Analyze market positioning by conducting in-depth market landscaping (competitive landscape distribution channel, existing models) to develop a business plan with clear value proposition
Examine and articulate key stakeholders along the value chain and the jobs to be done
Prepare a preliminary market analysis (top-down and bottom up)
Apply understanding of healthcare value chain to elucidate identify the key stakeholders and factors influencing commercial viability of a product in target market (e.g., reimbursement infrastructures, key decision makers) and/or adoption into healthcare system
Articulate value proposition in relation to initial pricing and business model
What You'll Learn
This workshop will provide learners with a modular approach to develop the go-to-market model using the Business Model Canvas, Big Picture Framework
and 4A-5P model to help innovation teams develop a preliminary business
plan.
By the end of the workshop, health & medtech innovators will be able to assess commercial feasibility of a health and medtech idea, develop a strategic and robust business plan and adopt a customer centric mindset. Through didactic lessons coupled with various group hands-on activities, learners will also be able to understand who the key stakeholders are in healthcare innovation and explore ways to create value for them to create go-to-market & commercial strategies.
Entry Requirements
Bachelor's Degree or equivalent