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Brand Campaign Management (Synchronous e-learning)

Name: Brand Campaign Management (Synchronous e-learning)
Price: 350 SGD

Training Provider: SINGAPORE CHINESE CHAMBER INSTITUTE OF BUSINESS

Course Reference: TGS-2021005484

S$350

Original: S$700

Save S$350

About This Course

Upon completion of the course, the learners will be able to

• Prepare brand management plans with strategies to meet campaign objectives
• Mange brand campaigns with plans that include pre-testing, operational aspects and budgets
• Assess effectiveness of brand campaigns against set performance measures with tools and techniques
• Refine campaigns and operational plans for performance and effectiveness

What You'll Learn

The aim of the course is to equip the professionals, managers and executives (PMEs) who are currently working or those intending to make a career switch to the Retail industry, with in depth knowledge and skills to implement brand management strategies in alignment with the execution of brand campaigns, setting performance measures and assess the effectiveness of the campaign. Also, to develop operational plan with focus on brand communications and messages to reach the targeted audience effectively.

Entry Requirements

1) Age 21 years or above and have at least 2 years of work experience in supervisory or leadership position.
2) Able to speak, listen, read and write English at a proficiency level not lower than the Employability Skills WSQ Level 5 WPL (Comprehensive) and WPN. Similarly for Chinese at a proficiency level not lower than GCE ‘N’ or Hanban BCT (A) score not lower than 241 or BCT (B) score of not lower than 121.