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Consumer Behaviour

Name: Consumer Behaviour
Price: 1698 SGD

Training Provider: Republic Polytechnic

Course Reference: TGS-2021005822

S$1,698

About This Course

As per course description

What You'll Learn

This module examines the consumer behavior and equips students with the fundamentals of consumer psychology. During this module students will explore many social, cultural and marketing factors that influence the selection of food products by consumers. Consumer research survey and product evaluation methods are the key enabling tools in the marketing strategies. It will help students understand why consumers behave the way they do and will help them develop food products based on this understanding. Case studies will cover the factors contributed to the changing consumer needs and preference especially in the area of nutritional and functional benefits, pleasures and conveniences. The differences in the food choice and habits, food marketing legislations and food health concerns in the South-East Asia will also be discussed.

Entry Requirements

‘O’ Levels: At least 3 ‘O’ Level passes in the following subjects
- English Language (EL1 or EL2) Grade 1 – 7
- Any Science subject Grade 1 – 6
- Any 1 relevant subject subject Grade 1 – 6
- And at least 1 year relevant work experience

Higher Nitec: GPA ≥ 2.0 OR GPA ≥ 1.5 AND at least 1 year relevant work experience

Nitec: GPA ≥ 3.5 OR GPA ≥ 3.0 AND at least 1 year relevant work experience

Higher Nitec in Technology/Services: GPA ≥ 2.0 AND at least 1 year relevant work experience

Nitec in Technology/Services: GPA ≥ 3.5 AND at least 1 year relevant work experience

WSQ: Relevant WSQ Advanced Certificate (or higher) AND at least 1 year relevant work experience AND Level 6 WSQ Workplace Literacy SOA and Workplace Numeracy SOA

Do not possess any of the above qualifications: Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 2 years of relevant working experience.