Entrepreneurship

This module introduces students to the fundamentals of entrepreneurship. Designed specifically to equip students with core foundational know-how in setting up a business, this programme brings students through the value creation process from generating and evaluating various business ideas to other key topics such as marketing and sales, as well as the finance and legal aspects of setting up a business. Students will be encouraged to learn experientially and develop the attributes, ways of thinking and behaviour of the entrepreneur. They will gain first-hand practical insights through case studies that expose them to real-world entrepreneurial practises. From there, they will learn how to apply the concepts learnt within their classes to solving real-life examples or situations. To foster the development of interest in entrepreneurship, students will go through a sales presentation and tradeshow. They will be evaluated and critiqued by their peers and a panel of judges to provide a simulated learning environment. In addition, this module seeks to promote teamwork and collaborative learning among year one students. Students will go through the process of learning, applying and experiencing entrepreneurship. It will be a key starting point for students to engage in other entrepreneurial activities, as well as a foundation for other business-related modules.

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