Post-Diploma Certificate in Events Management (in Specialist Diploma in MICE & Events Management)

About This Course

This course is to equip students with the knowledge and skills to:

- Apply strategies, skills and services related to the hosting of MICE-related events in the hospitality sector.
- Apply an operations framework for fairs, exhibitions and events.
- Develop compelling content and differentiated experiences for the MICE and events sector.
- Attract and manage a portfolio of sponsors to achieve event outcomes.
- Manage projects using a project management framework.
- Apply concepts of revenue management in MICE/events, tourism and travel operations.
- Use of digital media as a marketing platform in consumer engagement and to achieve marketing objectives.