Digital Marketing (Classroom & Asynchronous e-learning)
Training Provider: NANYANG TECHNOLOGICAL UNIVERSITY
Course Reference: TGS-2021008363
S$1,200
Original: S$4,000
Save S$2,800
About This Course
This course aims to introduce students to the global digital marketing landscape and its impact on meeting consumers’ needs. Students will be equipped with knowledge to evaluate and design digital strategies and activities for companies. Students will learn to analyze the digital marketing performance of a company and its competitors. Students will be guided to explore and propose digital marketing strategies for companies, products and brands.
What You'll Learn
1. Describe emerging technologies and business trends in the digital marketing landscape
2. Explore customer needs and customer journeys in the digital landscape
3. Analyze and evaluate an existing brand’s digital marketing strategy
4. Make recommendations to an organisation for improving their digital marketing
5. Discuss the impact and dangers of wide scale data collection on personal freedoms and society
6. Discuss trends that will shape future digital marketing
2. Explore customer needs and customer journeys in the digital landscape
3. Analyze and evaluate an existing brand’s digital marketing strategy
4. Make recommendations to an organisation for improving their digital marketing
5. Discuss the impact and dangers of wide scale data collection on personal freedoms and society
6. Discuss trends that will shape future digital marketing
Entry Requirements
Working professionals in related industry
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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