Brand Campaign Management - Mandarin (Synchronous e-learning)
Training Provider: SINGAPORE CHINESE CHAMBER INSTITUTE OF BUSINESS
Course Reference: TGS-2021008802
S$350
Original: S$700
Save S$350
About This Course
Upon completion of the course, the learners will be able to
• Prepare brand management plans with strategies to meet campaign objectives
• Mange brand campaigns with plans that include pre-testing, operational aspects and budgets
• Assess effectiveness of brand campaigns against set performance measures with tools and techniques
• Refine campaigns and operational plans for performance and effectiveness
What You'll Learn
The aim of the course is to equip the professionals, managers and executives (PMEs) who are currently working or those intending to make a career switch to the Retail industry, with in depth knowledge and skills to implement brand management strategies in alignment with the execution of brand campaigns, setting performance measures and assess the effectiveness of the campaign. Also, to develop operational plan with focus on brand communications and messages to reach the targeted audience effectively.
Entry Requirements
1) Age 21 years or above and have at least 2 years of work experience in supervisory or leadership position.
2) Able to speak, listen, read and write Chinese at a proficiency level not lower than GCE ‘N’ or Hanban BCT (A) score not lower than 241 or BCT (B) score of not lower than 121.
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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