Pay Per Click (PPC) Campaign Optimization: Driving ROI with Google Ads
About This Course
Get ahead in the competitive world of online advertising with our comprehensive course in Pay Per Click (PPC) Marketing using Google Ads. From campaign setup and keyword research to ad copywriting and ROI optimization, this course offers an end-to-end understanding of how to create successful PPC campaigns. Our curriculum is packed with real-world examples and hands-on exercises designed to empower you with actionable skills.
By the time you complete this course, you’ll be fully equipped to run, manage, and optimize your own Google Ads campaigns. You’ll understand how to perform in-depth keyword research, how to write compelling ad copy, and how to analyze performance metrics for continuous improvement. If you’re looking to drive more targeted traffic and significantly increase your sales, this course will provide you with the skills and insights needed to achieve your business goals.
What You'll Learn
- build a Pay Per Click (PPC) campaign with Google Ads
- identify keywords for maximizing profits and volume, and define PPC campaign objectives
- setup Google Ads and track conversion performance.
- create reports and identify low performing sources
- manage and Google Ads and optimize the bids.
Course Outline:
Topic 1 Introduction to Pay Per Click (PPC) Marketing and Google Ads
• What is Pay Per Click (PPC) marketing?
• Where does PPC fit in the funnel?
• Is PPC right for your business?
• Understanding your target audience
• Distinguish PPC and SEO
• Introduction to Google Ads
• How Google Ads appear
• Benefits of using Google Ads
Topic 2 Objective of PPC Strategy Campaign and Keywords Research
• Define your goal
• Define your customers
• Set realistic expectations
• Craft the buyer journey
• How to do keywords research
• Pick the right keywords
• Keyword optimization
• What are negative keywords
Topic 3 Set Google Ads Campaign and Monitor Conversion
• Create an Ads campaign
• Create an Ads group
• Create and Ads
• Select Audience
• Setting Your Bids
• Conversion Tracking
Topic 4 Monitor Ads
• Campaign reports in Google Ads
• Search term reports
Topic 5 Ads Optimization Strategy
• Key optimization tips
• Cost per Click (CPC) and bid management
• Google Ads Editor for PPC campaign
Entry Requirements
Knowledge and Skills
• Able to operate using computer functions
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience.