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Customer Relationship Management

Name: Customer Relationship Management
Price: 1698 SGD
Rating: 3 (1 reviews)

Training Provider: Republic Polytechnic

Course Reference: TGS-2021009869

S$1,698

About This Course

Topics covered include the value of CRM to both customers and corporate growth in the 21st century; differentiation of customers through CRM databases; collaborative strategies with customers; performance measurement of CRM initiatives; and the challenges in establishing a profitable customer centric enterprise.

What You'll Learn

In today’s competitive marketplace, managing customer relationships or Customer Relationship Management (CRM) is critical to a company’s profitability and long term success. To be customer-focused, sales, marketing and service executives need to understand the rationale and process of building profitable relationship with valued customers. This CRM module examines how a firm’s resources, information and processes can be managed strategically to foster greater customer intimacy and loyalty.

Entry Requirements

Applicants should possess one of the following combinations of qualification and work experience:
• 3 GCE ‘O’ Levels passes including English (Grade 1 to 7), Science (Grade 1 to 6) and 1 relevant subject (Grade 1 to 6) with at least 3 years of relevant work experience;
• NITEC or NITEC in Technology/Services (GPA 3.5 and above) with at least 2 years of relevant work experience;
• Higher NITEC or Higher NITEC in Technology/Services with at least 1 year of relevant work experience;
• Relevant WSQ Diploma with at least 3 years of relevant work experience.