Professional Networking and Lead Generation on LinkedIn
About This Course
In this course, participants will learn how to establish clear objectives for using LinkedIn as a social media tool and develop a comprehensive social marketing plan tailored to their business needs. Key aspects include setting up a credible LinkedIn profile, understanding data privacy, and crafting a strategic marketing plan to enhance visibility and engagement. The course will guide you through the essential elements of creating and managing your professional network, leveraging LinkedIn's marketing and advertising tools to target potential customers effectively.
Advanced modules will delve into evaluating LinkedIn's unique networking opportunities against other platforms, optimizing the use of LinkedIn for business growth, and analyzing the effectiveness of advertising efforts through detailed insights and analytics. Participants will also gain hands-on experience in creating engaging content, managing intellectual property, utilizing hashtags, and initiating conversations to build meaningful connections. By the end of this course, learners will be equipped to monitor and adapt their strategies based on comprehensive performance reviews, ensuring maximum impact on their organizational goals.
What You'll Learn
- establish Linkedin social media objectives and develop a social marketing plan
- evaluate social media marketing opportunities on LinkedIn and compare with other social media platforms.
- monitor the outcome of LinkedIn’s advertising effectiveness.
- evaluate usage of Linkedin social media and its impact on organization.
Course Outline:
Topic 1: Develop Social Media Marketing Plan for LinkedIn
• Key elements of a LinkedIn social media plan
• Setup a credible organizational or personal profile on LinkedIn
• Setup data privacy and confidentiality requirement
• Develop LinkedIn marketing plan and strategy
Topic 2: Evaluate LinkedIn Networking Opportunities
• Build up networks on LinkedIn
• Create LinkedIn Page
• Create Content
• Copyright and IP
• Use Hashtags
• Start a conversation with new connection
Topic 3 Reach Out to Potential Customers with LinkedIn’s Advertising
• LinkedIn’s advertising capabilities
• Setup sponsored content
• Setup Ads
• Install Insight tag
• Monitor the outcome and review performance
Topic 4: Grow Your Business with LinkedIn
• Explore LinkedIn’ analytics
• Analyze performance
• Bidding and budgeting strategy
• Consider customer review and retargeting strategy
• Using employee advocacy to grow company brand
• Establish objectives to grow your business with LinkedIn
Entry Requirements
Knowledge and Skills
• Able to operate using computer functions
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience.