Digital Advertising Fundamentals
About This Course
Since paid advertising is an integral part of social media advertising, this course will equip learners with the skillset and tools to leverage on digital advertising to promote products and services to increase sales opportunities.
What You'll Learn
Entry Requirements
• Be able to operate a personal desktop computer.
• Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5.
• Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5.
• Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5.
• Learners must have knowledge of the basic concepts of Digital Marketing.
• Learner should have at least 1 year’s working experience dealing with Digital Marketing.
• Learners who do not have basic knowledge of Digital Marketing can attend the E-commence Campaign Management (ICDL Certification Module: Digital Marketing) course first.
• For learners who have not attended the E-commence Campaign Management (ICDL Certification Module: Digital Marketing) course, they will be asked to complete the Course Prerequisite self-assessment checklist.