Diploma (Conversion) in Digital Media Engagement and Content Marketing
About This Course
Upon successful completion, course graduates will be able to:
• Analyse and interpret audience behaviour and consumption patterns across digital media platforms
• Propose the use of suitable and relevant digital media tools and platforms to engage target audience
• Develop digital media engagement and digital media content marketing strategies
• Apply written and visual communication skills to present information on digital media platforms that are relevant to target audiences
• Apply insights obtained from data analytics to tell impactful stories on digital media platforms
• Produce effective and engaging content for digital media platforms
• Apply creativity, critical thinking, analytical reasoning, lifelong learning, numeracy, information literacy, team work, leadership and communication skills to solve problems and work effectively in teams
What You'll Learn
The course will help companies by nurturing and developing a pool of digital marketing professionals who will be able to navigate the digital space, analyse audiences and digital trends, and strategically optimise the use of digital media technologies. Course graduates will also gain critical skills to measure and evaluate the effectiveness of digital marketing efforts, as well as conceptualise and create compelling content on digital platforms; to meet marketing objectives.
Entry Requirements
• Applicants should possess at least a local diploma qualification or equivalent from recognised institution.
• Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted will have to go through an interview and/or entrance test.