Building A Winning Corporate Culture

About This Course

This course is credit bearing towards SMU's Master of Science in Communication Management. The course will help participants understand the raison d'etre for their business. This course will equip participants with the knowledge and skills required to develop a successful startup culture; identify different leadership styles and how to build high performance teams required in a good start-up or a new venture. Participants will learn how to:
• Build high performance agreements across networks and in start-up environments applying the "ADCOE" (trademark) culture transformation blueprint to the micro and macro corporate and start up environment
• Developing corporate and startup DNA using Company Codes, Employee Codes, Product Codes and Customer Codes
• Insights on casual dynamics towards team failures