Foundations of Brand Storytelling
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2022011423
S$480
Original: S$1,600
Save S$1,120
About This Course
• Explain the value of storytelling for multiple purposes
• Tell authentic, engaging stories crafted for various audiences and stakeholders
• Develop effective listening skills and understand the importance to tell powerful stories
What You'll Learn
This course will introduce students to the principles and craft of storytelling for brands and organisations. Using the methods of studio pedagogy familiar to artists and designers, it will expose students to storytelling frameworks and processes. Students will learn what it takes to craft authentic, engaging stories that inspire by being responsive to their audiences. In addition, they will understand the communication and media contexts in which stories are created, shared, and experienced, which will be particularly useful for startup founders and marketing professionals who will need to develop compelling stories for investor pitches and or marketing-related activities.
Entry Requirements
Diploma
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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