Digital Strategy: Building Digital Capabilities to Transform Customer Experiences (Synchronous E-Learning)
About This Course
At the end of this 2 day course, you will:
- Analyse and understand the digital consumer and what they are looking for from a brand experience
- Learn from the online strategies of winning regional brands
- Develop concepts for creating winning online experiences
- Learn how digital has changed the world
- Understand key drivers for the digital consumer
What You'll Learn
Today, Digital Natives as well as Digital Immigrants use online as their first port of call; to inform, compare, decide. And they judge brands not just based on what they are selling but also how they are selling it, which experiences they offer and what they stand for.
This class looks at digital as an opportunity – to create better experiences in segments that customers flock to, consistent across all online and offline touchpoints, and to understand how brands can use data obtained from online sources to generate insights.
Entry Requirements
- Professionals and managers with marketing and branding responsibilities or strategic communications functions
- Managers who are involved in designing the organisational culture and/or the brand experience
- Managers, influencers and change agents in medium-to-large corporates and institutions which are intending to, or in the process of undergoing digital transformation
- Senior executives and managers who want to enhance innovation in their organisation and strengthen their ability to lead in a digital world