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Certificate in Digital Content Marketing (Part A)

Name: Certificate in Digital Content Marketing (Part A)
Price: 4140 SGD

Training Provider: SINGAPORE POLYTECHNIC

Course Reference: TGS-2022013505

S$4,140

About This Course

The Specialist Diploma in Digital Content Marketing (SD-DCM) focuses on digital content strategy and digital content creation that is applied in the areas of digital content marketing. It equips participants with equivalent roles such as Marketing Executive and Community Development Executive with the knowledge and skills required to undertake new roles that include marketing and content creation in the digital industries.

Jointly offered by Singapore Polytechnic (SP) and Singapore University of Social Sciences (SUSS), the Specialist Diploma in Digital Content Marketing (SD-DCM) is a 12-month programme (upon approval of proposed change) designed to deepen the skills and knowledge of participants in DCM through structured institutional-based learning. Thereafter, they may continue with another one module with SUSS, while enrolled as a part-time undergraduate with SUSS, to lead to a SUSS Minor in Digital Content Marketing.

What You'll Learn

The modules focus on social media strategies and video storytelling for businesses. The Social Media Creation and Management module covers the use of social media platforms, content strategies, crisis management, and performance analytics in a business context. The Video Storytelling Techniques module teaches participants how to develop brand stories, create short videos using mobile devices, and edit them for social media platforms.

Entry Requirements

The applicant shall be a graduate of a relevant media & communication, business/marketing, design or Infocomm course, from any of the local polytechnics in Singapore. Applicants with other equivalent qualifications or relevant working experience will be considered on a case-by-case basis. The individual modules are also opened to SUSS participants and the public.

Recognition of Prior Learning: Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 2 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test.