Digital Video Content Creation
About This Course
Participants will learn to:
a. Evaluate and employ diverse social media platforms for business in line with emerging trends.
b. Apply effective social media content and management strategies.
c. Measure and analyse social media content performance through analytics.
d. Develop compelling brand stories for clients and create impactful branded videos using proper techniques.
e. Conceptualise and optimise branded videos for various social media platforms.
f. Craft engaging branded content scripts, plan and execute production shoots, utilising camera, light, and audio techniques.
g. Edit videos using both traditional editing software and cutting-edge Artificial Intelligence (AI) tools.
h. Gain a holistic understanding of digital content marketing, leveraging content creation and AI tools for a powerful online presence.
i. Create digital content from scratch, including written and visual elements, understanding digital content formats, forms, and functions.
j. Focus on strategic social media management covering corporate communication, public relations, social media campaigns, and online reputation management.
k. Explore the impact of digital influence, assess strengths and weaknesses, and envision the future of social media in strategic communication.
What You'll Learn
The Specialist Diploma in Digital Content Marketing focuses on digital content strategy and digital content creation that is applied in the areas of digital content marketing. It equips participants with equivalent roles such as Marketing Executive and Community Development Executive with the knowledge and skills required to undertake new roles that include marketing and content creation in the digital industries.
Jointly offered by Singapore Polytechnic (SP) and Singapore University of Social Sciences (SUSS), the Specialist Diploma in Digital Content Marketing is a 12-month programme (upon approval of proposed change) designed to deepen the skills and knowledge of participants in DCM through structured institutional-based learning. Thereafter, they may continue with another one module with SUSS, while enrolled as a part-time undergraduate with SUSS, to lead to a SUSS Minor in Digital Content Marketing.
Entry Requirements
The applicant shall be a graduate of a relevant media & communication, business/marketing, design or Infocomm course, from any of the local polytechnics in Singapore. Applicants with other equivalent qualifications or relevant working experience will be considered on a case-by-case basis. The individual modules are also opened to SUSS participants and the public.
Recognition of Prior Learning: Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 2 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test.