Digital Marketing - e-Commerce Strategies for Selling Online in the Digital Age (Synchronous and Asynchronous e-Learning)
About This Course
At the end of this course, learners will be able to:
• Gain an understanding of the eCommerce landscape and identify emerging trends
• Identify the different facets of digital transformation in eCommerce
• Understand the key factors that contribute to a successful eCommerce store
• Learn visual designs, content tips and best practices
• Explore the various available eCommerce solutions in the market and identify those that align with your business goals
• Create a Customer Value Proposition for your business
• Explore effective pricing and monetisation strategies for your business
Learn through a hands-on practical session and case studies
• Digital Portfolio Building
What You'll Learn
Finally, with the application of the skills and knowledge acquired from the previous 5 modules, the learners will work on their individual Final Capstone project that will allow them to create a digital portfolio for themselves to concretize their complete learning in this arena.
Entry Requirements
Singapore Citizens and Permanent Residents interested to switch career into the field of Digital Marketing, meeting the following criteria:
I. GCE ‘O’ level with minimum 2 years relevant working experience; OR
II. GCE ‘A’ Level; OR
III. Polytechnic diploma; OR
IV. NITEC in any specialization with 3 years working experience
V. English Language Proficiency: IELTS 5
VI. Computer Literacy (Intermediate Level)
VII. Familiar with MS Word and PowerPoint
VIII. Must possess a laptop or desktop